My impression about the article：Pantone Owns Color Code Market
Pantone, a well-known company in the world. It is not only setting color but also owning color, even selling the world's color standards.
This family-owned company on America's East Coast make the value of precision coloring. Also, they use branding based on color to gain attention in the market. Just like the New York's Fashion Institute of Technology professor Marianne Klimchuk says,“If you think about the fight for consumer attention---to really grab the consumer’s eye---color is the first way to do that.”
Because of Pantone, many different hues of colors can be told apart and coded a specific number. So no matter where we are in North America or in Aisa, we all can see the same hue of yellow and red color in the McDonald's signage.
To me, it is so interesting that such company is existing and can operate so successful. In this design world, Pantone really make the globe more colorful.
The article which I read is from the "Advance" magazine(October 2005).
This family-owned company on America's East Coast make the value of precision coloring. Also, they use branding based on color to gain attention in the market. Just like the New York's Fashion Institute of Technology professor Marianne Klimchuk says,“If you think about the fight for consumer attention---to really grab the consumer’s eye---color is the first way to do that.”
Because of Pantone, many different hues of colors can be told apart and coded a specific number. So no matter where we are in North America or in Aisa, we all can see the same hue of yellow and red color in the McDonald's signage.
To me, it is so interesting that such company is existing and can operate so successful. In this design world, Pantone really make the globe more colorful.
The article which I read is from the "Advance" magazine(October 2005).
posted by sinwe at
6:14 PM
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